Who is it targeted at?
The program aims to simplify getting your business online. It offers ‘out the box’ templates with which to slot in the relevant information for your business. The simple templates are easy to use and do not require you to employ a website designer making it quick and easy to get your business online.
What to consider
The templates included in the program are designed to appeal to the mass market. They are not designed to your company or your businesses specific needs. If you have something particular in mind which is not included in the template, you will need to employ a professional or spend some time to learn how to make these changes.
Although the program offers you a simple solution to create the physical website, you still need to take your time to consider the structure and content of the site. By using online tools such as Google’s Keyword Tool to assess the words which people are using to find similar products and services, you will gain an insight to what your potential new clients are looking for. It is important to spend this time creating good content that reflects the brand of your company.
What’s different about this product?
The main drivers for this program are that the start up cost is entirely free and that the Google name is associated with it. However this is not a new product for the market. Many companies are already offering low cost domain registration and hosting packages with varying additional incentives. As with any product, they key is to do your research, consider your requirements and then decide on the best product for you.